Lendlease, MAB, Mirvac and District Docklands Unite to Launch $100K Docklands Dollars 3008 Initiative
Four of Australia’s leading property groups – Lendlease, MAB, Mirvac and The District Docklands – have united to contribute a combined $100,000 to fund Docklands Dollars 3008, a new initiative to encourage Docklands residents to support traders within Melbourne’s premier waterfront destination.
Created in partnership with the Docklands Chamber of Commerce, the new Docklands Dollars 3008 program will be launched at 8am on Friday 18 February by Lord Mayor Sally Capp. The initiative allows residents to earn a rebate of up to $25 every fortnight with a maximum of $100 cashback, when they spend with participating retailers within the precinct.
Docklands Dollars 3008 follows on from the Docklands Dollars program which launched in March 2021, and successfully encouraged visitation by allowing visitors to be rewarded with rebates on their purchases.
With Docklands currently experiencing visitation at 18 percent of pre-COVID levels, Docklands Chamber of Commerce President, Daniel Hibberd, explains it is great to see all four property groups come together to support the initiative.
“We’re so thankful for the collaboration between Lendlease, MAB, Mirvac and The District Docklands. The Docklands Chamber of Commerce is proud to auspice this project on behalf of our member businesses and reward our local residents for shopping locally,” said Mr Hibberd.
Mirvac General Manager for Residential Victoria, Elysa Anderson, explains that the group has a vital role in ensuring a thriving community.
“By collaborating to launch Docklands Dollars 3008, we are providing residents with further incentive to shop and support local traders. Docklands residents are vital to the current and future prosperity of the community and this new initiative will empower them to help shape the precinct, while enjoying the reward of rebates on their purchases at the same time,” said Ms Anderson.
The new initiative is exclusive to 3008 residents, who will be able to claim the $25 rebate every fortnight across retail, hospitality, attractions and services. Eligible traders will be clearly identified on the Docklands Dollars 3008 website and will include members of the Docklands Chamber of Commerce who operate within the 71 hectare footprint created by the four property groups, across Lendlease’s Victoria Harbour, MAB Corporation’s NewQuay, Mirvac’s Yarra’s Edge and The District Docklands.
David Hall, Chief Operating Officer at MAB Corporation explains the importance of the initiative for local traders.
“We have been looking at ways to support the revitalisation of the Docklands community and the ideation for Docklands Dollars 3008 is compelling. This collaborative approach from all developers will help drive visitation to small business operators and leading Australian retailers and service providers alike,” said Mr Hall.
George Karabatsos, CEO at The District Docklands, adds that uniting together was key to encouraging spend with local traders.
“Docklands Dollars 3008 is a unique program that is bringing together local businesses under the one banner to reward Docklands residents for spending local. The District welcomes the opportunity to collaborate with property partners Lendlease, MAB and Mirvac, as we are a key contributor to the Docklands experience – providing welcoming spaces for local residents to enjoy,” said Mr Karabatsos.
Daniel Dugina, Head of Apartments at Lendlease, commended the coming together of industry to support the Docklands community.
“The Docklands Dollars 3008 program gives residents the opportunity to participate in the economic recovery and revitalisation of our great city. Through this initiative, we hope to both boost local trade and reconnect the vibrant Docklands community.”
Docklands Dollars 3008 is expected to run until April 2022. Residents will be required to register their details, submit their receipt, and provide proof of address via the website, in the form of driver’s license, rental statement or other, in order to access the cash back reward once approved by the Docklands Chamber of Commerce.
For more information about the Docklands Dollars 3008 initiative or to explore the interactive map to discover which traders are involved, visit www.docklandsdollars.com.au/3008docklands or be sure to follow www.instagram.com/docklandsmelb or www.fb.me/melbdock