Major brands sign up to Brand Junction Outlet Centre
Confirming its position as the first brand outlet centre for Melbourne’s north, Brand Junction at University Hill has secured internationally renowned fashion and lifestyle labels MNG, GUESS, Laura Ashley, Fila, Crabtree & Evelyn, Russell Athletic, Converse and Diadora.
The Brand Junction MNG outlet store will be the first to open in Melbourne, whilst the national and international brands will provide a unique mix of retailers never before seen in this region.
GUESS with over 700 stores world-wide has chosen the purpose built Brand Junction centre as its first outlet store for Melbourne’s north east.
Developer of Brand Junction and University Hill, MAB Corporation is confident the diverse retail mix with more than 80 other national brands including the Figgins Group offering Mollini, Florsheim, Midas and ShooBiz and brands such as Rivers, Westco, Lorna Jane and Novo shoes will be a major drawcard to the shopping centre when it opens in mid 2008.
In another coupe for this unique development, media personality Giaan Rooney has agreed to come on board as the face of Brand Junction, an alignment which developer MAB believes will have a strong appeal with the target market.
“We are very excited to have GUESS and MNG opening stores at Brand Junction, the commitment of these brands to fashion and accessories fits perfectly with the quality of the outlet centre we are creating at University Hill,” Mark O’Connell, University Hill’s Senior Retail Development Manager said.
“With such great brands on offer, Brand Junction is set to become the most conveniently located shopping destination for brand savvy shoppers to the north of Melbourne,”
“Beyond the extensive range of top brands available, Brand Junction will also be a part of a street based Town Centre at University Hill which already includes a full line Coles and Priceline Pharmacy and a range
of convenience and food retailers and is soon to include a five star Genesis Fitness Centre and medical precinct. An entertainment precinct is being proposed for the final stages and is anticipated to include bars, restaurants, cinemas and other specialty retail said Mr O’Connell.
Brand Junction offers convenient parking with 600 spaces included in the more than 1000 car spaces in the town centre providing an added incentive for shoppers looking for an alternative to the congested inner-city centres.
Located at the corner of Plenty Road and the Metropolitan Ring Road opposite RMIT University Hill is just 18 kilometres north from the Melbourne CBD and Brand Junction is a key feature of University Hill, a $1 billion fully integrated mixed use development that is catering to the demand for greater business, retail and residential choices in Melbourne’s north.
More than 600,000 residents live within a 20 minute drive of the precinct, with these residents spending $854.7 million on fashion and homewares last year. University Hill itself is set to become homes for up to 3000 residents and a workforce of 3000 once fully developed.
With a one kilometre frontage to Plenty Road and combined with passing traffic in excess 100,000 cars daily plus 24,000 University students, the local market is just waiting for this to open.