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Doncaster BMW expands operations at University Hill


Doncaster BMW expands operations at University Hill

Construction has once again commenced at Doncaster BMW’s $15 million dealership located at 62 Enterprise Drive, Bundoora, part of the burgeoning University Hill estate.

This time a $10million BMW Bodyshop for specialist motor body repairs is being added to the already impressive Bundoora facilities.

The current dealership, completed in mid-2009, is ideally located in Melbourne’s growing northern region, which serves an increasing legion of BMW aficionados.

The state-of-the-art showroom, reflecting international BMW standards, spans two levels and boasts a sizable 7000m². The addition of the Bodyshop adds a further 8900m2 of new building capacity, spread over three levels.

The dealership currently has the space to display over 60 New and Used BMW’s (which will soon expand to 100), and is designed to appeal to customers with lounge areas, a cafe, finance and insurance facilities, service workshop, Rapid Repair paint shop and undercover storage for a further 200 vehicles.

“Our decision to expand our Bundoora operations is a strategic one” Ingo Reisch, Managing Director of Doncaster BMW Group says. “The continued investment in Bundoora also ensures employment opportunities in the area.”

“University Hill is attractive due to its central location, just off the Northern Ring Road and only a 15 minute drive from Tullamarine Airport. It’s quiet, away from the congestion of the City and Melbourne’s busy thoroughfare suburbs, allowing Doncaster BMW in Bundoora a unique position in the premium marketplace.

Also, we are noticing a trend where a considerable number of Doncaster BMW’s clients already reside in Melbourne’s north, so that automatically gives us a customer base ensuring convenience for servicing and other such vehicle related tasks. In addition, Bundoora is a rapidly growing area for residential properties and businesses alike” remarks Ingo.

With the endorsement of BMW Group Australia, the new addition to the Bundoora site will increase the profile of the brand in the north.