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Primus moves to University Hill

MAB Corporation’s University Hill project has signed up leading leisure equipment brand, Primus Australia, for its business park precinct.

General Manager University Hill Project, David Hall, announced the significant deal today which will see Primus move its Australian head office operations to University Hill in 2007, joining an impressive stable of companies who will operate out of Melbourne’s newest business address in the future.

MAB Corporation will work closely with Primus to develop the 13,000 sqm corporate office and warehouse facility.

“We will advise Primus on the overall design of their building and assist in obtaining the appropriate planning approvals,” Mr Hall said.

“The proposal includes the concept of a two-storey, high quality building which will be in keeping with the vision rollout for University Hill.”

Key to the decision for the company to move its operations were location characteristics, being close to Plenty Road and the Metropolitan Ring Road, as well as being serviced well by public transport.

“Primus executives were also impressed with University Hill’s mixed-use development plan,” Mr Hall said.

“The integration of the business park into a master planned community that includes high quality residential precincts and a street based town centre provides amenity unsurpassed by any other business park in Melbourne.”

The Primus administration and distribution facility at University Hill will provide employment for 150 people.

Situated at Bundoora, University Hill is a 10-year staged project that will redefine living and working in the northern corridor of Melbourne – a city within a city which adds vitality, jobs and a new lifestyle for the north.

MAB Corporation is an established developer in Australia and continues to deliver innovative, high quality commercial, residential and industrial developments since 1995.

The company currently has $1.5 billion in projects completed or commenced including the $1 billion landmark NewQuay development precinct at Docklands, National Business Park, Global Business Park, Northcorp Industry Park, Translink Business Park and a host of other award winning developments.

With a proven track record in the design and delivery of award-winning Business Parks, MAB Corporation is perfectly placed to deliver a new generation of business parks at University Hill, making it the perfect environment for successful organisations to establish their business.